In the richness of toy history, one name shines brightly - Steiff. Founded in 1880 by Margarete Steiff in Germany, this popular and legacy brand has left its mark on the world of toys with its iconic creations. We love the Steiff collection of teddy bears, stuffed animals, and toys. They are such a popular addition to our website, and the story behind Steiff is one you need to know to understand the true following behind this brand.
In 1902, Richard Steiff, Margarete's nephew, designed a remarkable toy bear made of mohair, which would later be known as Bear 55PB. Little did they know that this humble creation would set off a global phenomenon that would endure for generations. Inspired by American President Theodore Roosevelt, who famously refused to shoot a tethered bear during a hunting trip, the initially nameless bear received its now famous name ‘Teddy’. Immortalised by cartoonist Clifford K. Berryman in the Washington Post, the teddy bear was catapulted into the spotlight and ignited what would later be known as the "teddy boom."
The birth of the teddy bear marked a pivotal moment for Steiff, propelling the brand to worldwide recognition and establishing it as the epitome of toy craftsmanship. Central to Steiff's legacy is its world-famous trademark, the "Button in Ear." This insignia, proudly worn by every Steiff teddy bear and animal, is a hallmark of quality and authenticity.
In 2022, Steiff celebrated 120 years of the iconic Teddy bear. At Steiff, the journey from Bear 55PB to the present day is a testament to the brand's enduring legacy and commitment to excellence. With each teddy bear and animal proudly bearing the iconic "Button in Ear," Steiff continues to captivate the hearts of both young and old, embodying the magic of childhood and the timeless joy of play.
The Steiff range is one that spans generations and lifetimes. It is where tradition meets innovation, and every creation tells a story of craftsmanship and love. The Steiff range of teddy bears, stuffed animals, rattles and more are not only toys, they are memories to be cherised and a best friend forever.
Click here to view the Steiff collection and start your Steiff journey today.